The week’s dominant theme is compliance meets commercialisation: the EU AI Act’s Article 50 transparency obligations came into force on 2 August 2026, forcing every brand running AI-generated ads into European markets to label and...

This week’s dominant theme is the accelerating automation of the entire advertising stack — from Meta and Google building AI systems that generate and place ads autonomously, to ChatGPT launching paid ads in the UK for the first time....

This week’s dominant theme is platform AI integration reaching a tipping point: Meta has opened its ad ecosystem to third-party AI tools like ChatGPT and Claude, TikTok is evolving into an AI-powered full-funnel commerce platform, and...

This week’s dominant theme is the accelerating automation of the entire advertising and content stack — from Meta opening its ad ecosystem to third-party AI tools, to the EU finalising binding rules on AI-generated content labelling. UK...