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Brief Interrogator

Brief Interrogator Excerpt TO BE UPDATED

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  • It handles campaign, content, creative, and media planning briefs. The 📡 section activates automatically when it detects a media brief
  •  It checks dates against today so expired timelines get flagged immediately
  • ⁠The three-tier output (Blockers / Sharpeners / Rights & Logistics) is designed to be actionable. Blockers should be used to get answers from th client, the rest informs internal briefing

BRIEF 1 – Media planning

Client: Halo Home Insurance
Campaign: Summer acquisition push
Objective: Drive new policy sign-ups and increase brand consideration among homeowners
Target audience: Homeowners aged 35-60, ABC1
Channels: TV, radio, and digital
Budget: £250,000 – includes everything
Flight dates: July and August
KPIs: Increase website quote requests by 20%, grow brand awareness
Notes: We haven’t done TV before but the MD wants to try it. Radio has been our main channel for the past two years. We want something that feels premium.

BRIEF 2 – Campaign / content

Client: Drift Coffee Roasters (independent specialty coffee brand, D2C)
Campaign: Launch of new subscription tier – “Drift Reserve”
Objective: Generate sign-ups for the new premium subscription and build awareness of the Reserve range
Target audience: Coffee lovers who care about quality and origin
Deliverables: Email campaign to existing subscribers, organic social content, a short product video
Tone: Warm, knowledgeable, not pretentious
Timeline: We want to launch alongside the product, which is confirmed for 1st June
Budget: £8,000 all in
Notes: Our existing subscriber base is about 4,000 people. We’ve done email before but never a proper launch campaign.

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Author

  • Larissa Meredith-Flister is a qualified solicitor in England & Wales (2024) and Canada (2021), with an LLM in European Law from the University of Cambridge (First Class – top 10%) and a strong economics background. My work sits at the intersection of UK competition litigation, data privacy, and AI.

    I work across the full lifecycle of complex litigation, from early-stage case development and funding strategy to procedural applications, disclosure, and settlement, including in collective proceedings before both the High Court and the Competition Appeal Tribunal. Alongside my litigation practice, I am especially interested in practical AI and legal workflows: how lawyers can use these tools in ways that improve efficiency without compromising accuracy, trust, or professional judgment. I build and think about systems for people who care not just whether an output is fast, but whether it is reliable, verifiable, and safe to use in high-stakes work.

    My broader experience spans legal practice, public policy, and academia across five jurisdictions: England, the Netherlands, Canada, the United States, and Brazil. I have advised on complex legal and policy issues in collaboration with national and international stakeholders, and bring strong project and change-management skills (PMP; Prosci Change Practitioner).

    I’m a polyglot - I’m fully bilingual in English and Portuguese, fluent in Spanish and French, and have basic knowledge of German and Italian.